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Web Survey Bibliography

Title Using the Internet to Measure Customer Satisfaction and Loyalty
Year 1998
Access date 06.09.2004
Abstract "A revolution in customer satisfaction measurement is imminent," according to the author of this chapter. He explains how organizations can use the Internet to get feedback from their customers more easily, quickly, cheaply, and accurately. But which medium is better for your customers -- e-mail or the World Wide Web? And how can you make the most of the potential of the Internet? This article offers some solid answers to the basic questions.
Year of publication1998
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Marketing/business (336)

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